"As urban streets are increasingly shared between drivers and cyclists, road safety is more of an issue than ever before. In the UK, more than 19,000 cyclists are involved in accidents every year. Many of these collisions take place in London, where the city’s often old, narrow streets make it difficult to accommodate both four-wheeled and two-wheeled drivers. Swedish car manufacturer Volvo (which has been making some noise in the design world lately) is now addressing the problem with the introduction of its new product Life Paint, which just launched in London."

http://www.youtube.com/watch?v=CfWzeGlaFvI