When there is not so much left to unite there is a good case to start again from uniting some common things. And the visual identity for The United Sodas of America is a minimalist yet ultimately democratic design approach to do so. Conceived by a Brooklyn-based studio Center, it was inspired by America’s diversity and complexity.

“Following the belief that variety sparks unity, the designers imagined a palette of 12 bold, solid colors complemented with a versatile sans-serif font. Each taste is strongly reflected with the right shade – from Young Mango to Blackberry Jam. This approach to branding reflects on how political can drive aesthetics in the quest for a better world.”