During Paris’s premier contemporary art fair, (the Foire Internationale d’Art Contemporain), known as FIAC the luxury brand Cartier chose the shallow reflecting pool outside the Palais de Tokyo, Paris’s most avant-garde art center, to show an installation billed as “OSNI 1- Le Nuage Parfumé,” or “Unidentified Scented Object 1 – Scented Cloud.”

"Visitors were invited to enter the cube and climb up the staircase. Traversing the thick cloud on the landing, they could experience—against a stunning view of the Eiffel Tower—the perceptibly warmer air above the cloud and the enveloping scent of L’Envol, a masculine fragrance created by Cartier’s in-house perfumer, Mathilde Laurent."