Pink Project by Portia Munson

October 10, 2016 Arseny Vesnin

Recently exhibited at Frieze Art London "Pink Project" of Portia Munson is a bold setup of feminst artists represented by NY Gallery P.P.O.W.

P.P.O.W.’s booth at Frieze London, 2016. Photo by Benjamin Westoby for Artsy

"The highlight of P.P.O.W.’s booth is certainly Portia Munson’s 1994/2016 Pink Project: Table, in which the artist collected hundreds of pink, plastic items—dolls, My Little Ponies, makeup receptacles, hair accessories, and mirrors among them—marketed at young girls and women. The table is not just a feast for the eyes, but also a trip down memory lane and a potent reminder of consumerism’s influence on children." Artsy

“Pink Project,” first exhibited in the New Museum's Bad Girls exhibition in 1994, consists of thousands of discarded pink objects carefully arranged on a large table. It is a visual overload of products that were created to appeal specifically to women and girls, including hair clips, pacifiers, fake fingernails, combs, dildos, cleaning products, toys, tampon applicators, kitchen gadgets and hundreds of other items, all representing mass seduction and consumption. The “Pink Project” has taken various forms: as sculpture, presented in glass vitrines, as a room-sized mound, a bedroom (exhibited at Mass MOCA in 2010), and a glass coffin. Each iteration of the work has revealed the marketing of femininity and the infantilization of the female gender while also exploring the culturally loaded color pink and its continued societal projection onto girls and women.

Portia Munson

Photo by Present & Correct

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