OFFF Milano 2018 Main Titles
March 22, 2018
Arseny Vesnin
Chinese visual designer Xiaolin Zeng was responsible for creating motion titles for Digital Design Days / "OFFF on Tour" Festival went in Milan last week.
The starting idea is from real life experience that I had several travels to my father's hometown where is the rural area of China, and the visual of electric Tower and woods hiding in the mist struck me. Also, I was living in a city where construction is going very frequently, which influenced my mood a lot. As a result, I'd like to make a film which the storyline goes from misty woods to industrialized city where construction is heavy. I looked into lots of materials in which have a giant as the main character and find several films and concept art, like Simon Stalenhag, Jakub Rozalski and EVA in which I learned a lot from their shot composition, and also give me a clear vision that the giant should be in a thin and incomplete body shape. While making the title sequence, I encountered the Netflix new TV series called "Dark", I learned a lot about its color set also its soundtrack inspired the sound designer as well. This work is a huge combination of inspiration, but it starts with a real-life experience.The original color set is black and white, but I decided to use more natural color and make the sequence more like an old century film.