Just in time when “Quantified Self” trend is trying to excuse the brutal data harvest from leading smart accessories - here come the solution to take an ease in sharing all of your personal details (including blood cells rate) to the unknown. Welcome award-winning minimalist analogue watches created by the fellows of our creative industry - Anton Repponen and his Brooklyn based studio ANTON&IRENE

After winning the Red Dot Award in 2010 for best concept, and many years of creating digital products for a variety of clients such as The Met, USAToday, Spotify, Balenciaga, Google and Netflix, Anton & Irene decided to make the leap into product design and produce the analog NU:RO watch themselves.

The watch has two dials, one with hours at the top and the other with minutes at the bottom. When they rotate the current time is shown inside the hourglass. The watch has been manufactured in a limited edition of 500, and can be purchased through the studio’s Kickstarter campaign until October 10th, after which, they will be gone forever.

The studio has also collaborated with the artist Shantell Martin for a limited edition release of 10 original hand drawn artworks.