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Motion Capture Dance Performance for AICP Awards

June 10, 2016 Arseny Vesnin

Method Design was tapped by production company RSA to concept and create this year’s sponsor reel for AICP at the MoMA The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.

Method Design

View case study on Method Design website

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