On August 18, 2022, the first solo exhibition of digital artist Maxim Zhestkov, titled Waves, will illuminate every surface of London’s W1 Curates exhibition space — inside and out. With new work displayed across the facade’s 3 floors of screens and on every wall of the interior, Maxim will make his London debut via an immersive digital art experience in the commercial heart of the city.

Waves meditates on its titular phenomena as the fundamental elements of change in digital and physical systems; waves merge, waves disrupt, and, if synchronized enough, they acquire system-shifting force. Cultural shifts, spiritual breakthroughs, and wi-fi connections can all be better understood as products of the interactions of waves. As physical and digital systems become less and less distinct, the ability to acknowledge similarities between the two can make our everyday thoughts more creative.

Maxim’s broader oeuvre is built on conceptual investigations of the building blocks of physical and digital worlds. Each work is an effort to transform a fundamental principle of creation into a rousing spectacle.

Artist Statement

A wave— a disturbance of the established order — encompasses dynamics as an inherent part of our world. Waves bring the change, oscillations, and fluctuations, which spread across objects and connect them to entangled networks of all interrelated and continuous events. Inseparable from distortions, they are themselves messages that indicate transformations and shifts.
Waves are primary signals permeating the world and a universal language of nature that underlies both our biological and technological systems. By covering the world with webs of electromagnetic signals, we have expanded our neural systems and can now connect with others able to decipher the coded messages. Interfering and merging, waves change their nature and — when synchronized — grow and transform into a greater entity with the potential to generate a transformative flux.

Connecting particles into mighty flows, Waves is an examination of shifts of energy in complicated systems that lead to the inevitable transformation of those systems. Simulated by an algorithm, the world of this digital artwork is intentionally simplistic and therefore inextricably predictable. However, the rules and principles of this visual complexity are hidden from the viewer, much like the incomprehensible quantum phenomena that define the physical world.
The only thing certain about our world is that it is changing constantly. Nevertheless, eternal movement includes repetition, and transformation is cyclical. Between extremes of peaks, no path is linear, and every shift echoes across time.

About the Artist

Maxim Zhestkov (b. 1985) is a digital artist based in London. He merges his studies in architecture, sculpture, motion graphics, color, and sound, to dramatize the intersection of the digital and the physical as a critical site for imagining the aesthetic possibilities and psychological implications of a “phygital” reality. Working as an independent designer, Maxim has worked with clients like Adidas, IKEA, BMW, Google, Playstation and Adobe and has been awarded with many industry awards: a Red Dot Award, D&AD, iF Design Award and the ADC Award.
Maxim Zhestkov’s work has been presented internationally in shows at major institutions, including Decentral Art Pavilion Venice (2022), Unit London (2021), Contemporary Istanbul (2021), MIT (2019), Modern Art Museum, Shanghai (2019), and the Hermitage Museum (2019). Maxim’s work has also shown at contemporary art festivals, such as Cosmoscow (2021), ART021 (2020), ArtBasel Miami (2019), and Ars Electronica Festival (2018).

About W1 Curates

W1 Curates is a public art platform located at the heart of London’s iconic Oxford Street. W1 Curates showcases works from some of the world’s most innovative visual artists. Using state-of-the-art technology, the exterior of the Flannels London Flagship store has been transformed into an extraordinary public exhibition of art with digital prowess and exceptional innovation. The venue consists of a three-story facade of screens and, as of August 2022, an all-new exhibition space consisting of a 400 square-metre immersive gallery space lined with 360 degrees of bespoke LED screens.
W1 Curates has displayed work from the likes of Tracey Emin, Jeff Koons, Kaws, Shepard Fairey, Tyler Mitchell, David LaChapelle, Whisbe, Katherine Bernhardt, MrStarCity, David Bailey, Vhils, and many others. It has also collaborated with the likes of Gagosian, Sotheby’s, Saatchi Yates, Tate Modern, and Artsy. W1 Curates has also hosted Ravensbourne University London, NFT UK, Amplifier Art, and Graduate Fashion Week.