Mayfair hotel Claridge's has unveiled its 2016 festive installation, this year designed by Sir Jony Ive and Marc Newson

The unveiling of the Claridge’s Christmas tree has traditionally heralded the start of London’s festive season, not least because of the illustrious roster of designers who have headlined the Mayfair hotel’s installations. For 2016, it is designers (and long-time friends of the hotel) Sir Jony Ive and Marc Newson who have taken up the challenge of reinterpreting the tree.

Photos by Rob Price/BI