Chubby Hearts Over London is a design project conceived by Anya Hindmarch as a love letter to London and supported by the Mayor of London, the British Fashion Council and the City of Westminster.

Starting on Valentine's Day and continuing throughout London Fashion Week, giant chubby heart balloons will be suspended over (and sometimes squashed within) London landmarks as a declaration of love to the city. The balloons will disappear each evening and appear again in a different location the next day.

P.s. This might remind "Red Ball" project by Kurt Perschke to some of you