DESIGNCOLLECTOR

View Original

Blooming Windows of London's Iconic Store

"The iconic London department store is one of the world's most exciting and recognisable retail environments, with a historical legacy that has consistently touched on trends in style, sport, technology and popular culture – it's a fitting location to celebrate Apple Watch. For the windows, all eight variations of flowers have been scaled and hand-painted by artists, the sculpting process as equally painstaking and meticulous as the original photography on the smartwatch. The flowers for the installation have all been sculpted by hand; from these, master tools were created, from which the petals have been formed out of vac-formed PETG." via Wallpaper*

selfridges-apple-watch5

selfridges-apple-watch6

selfridges-apple-watch

selfridges-apple-watch1

selfridges-apple-watch

selfridges-apple-watch2

selfridges-apple-watch3

selfridges-apple-watch4