"Some weeks ago, we saw Nike release a number of local-market spots for women, in what we suspected was a push to convey a larger, global message.. 

Just in time for International Women’s Day, Wieden + Kennedy Amsterdam—which created them—had the Russia, Middle East and Turkey ads subtitled in English. The agency also revealed they are indeed part of bigger campaign, with the tagline, “Believe in More.

They also coincide with news that Nike is launching a Pro Hijab line for veiled Muslim women, which goes on sale in spring 2018.”

Russia: “What Are Girls Made Of?”

The Middle East: “What Will They Say About You?”

Turkey: “This Is Us”