GIF animation experiences the second revival and goes through amazing cinemagraphic strictly to experimental fashion films. One of the first to experiment with it comes Alexander McQueen fashion house that continually strives to reinvent and transform its’ image. Check this campaign film featuring the Alexander McQueen Autumn/Winter 2012 Collection, directed by David Sims and featuring Suvi Koponen.

Bye-bye our self-proclaimed trend "fidget noir", hello eyes killing Post-GIF.

http://www.youtube.com/watch?v=W5wXXJpQyxg&feature=player_embedded

ᔥ http://portable.tv/fashion/post/alexander-mcqueen-goes-gif-tastic/