The Future Depends on How Far You Can Rise

The Future Lions global student creative competition has issued its 2014 call for entries. In collaboration with the Cannes Lions International Festival of Creativity, AKQA is hosting Future Lions for the ninth year in a row. This year’s theme, ‘Rise’, encourages students to ascend to greatness and create the future.

In celebration of the competition’s focus on creativity and innovation, AKQA has officially partnered with Google to bring Future Lions 2014 to life.

The annual Future Lions competition challenges students to come up with an idea that was not possible five years ago, for a brand of their choosing. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The deadline for entries is April 21, 2014 at 18:00 GMT.

Winning ideas will be honoured at the Cannes Lions International Festival of Creativity on Wednesday, June 18, 2014 at 16:00 CET in the Grand Audi Theatre at Les Palais des Festivals.

“Future Lions is an incredible opportunity for students to demonstrate their creativity on the industry’s most prestigious global stage,” said Rei Inamoto, AKQA VP/Chief Creative Officer. “This year, with the theme ‘Rise’, we’re challenging students to ascend to greatness by giving them an opportunity to shape the future with their ideas, and kick-start their careers.”