Agency Salon Alpin has brought to life Tatiana de Rosnay’s story using animation, VFX and sets made out of paper. This Christmas campaign, created for Montblanc is a heart-warming seasonal story. Text via Howww

The South Alpine production studio wanted to create a campaign that sticks to the Montblanc motto, “made by hand”. The concept was to use only handcrafted sets and the only limitations stylistically was that the setting needed to tell a story that clearly reflected a beautiful and charming Christmas tale.

Making of