To celebrate the reveal of the new all-electric BMW i4, BMW invited Russian media artist Maxim Zhestkov to freely interpret the new vehicle, and create a series of digital artworks using the BMW i4 design and technology as his inspiration. The result is a series that is as mesmerising as it is unique.

Zhestkov describes this realisation as a process of “personal and creative liberation.” By plugging into the ever-evolving and ever more advanced visualisation and rendering software he had available, he was able to explore spatiality, physics, visuals and mathematics in a way he hadn’t thought possible. He quickly became hooked.