generativegatsby

The Generative Gatsby

Posted by Arseny Vesnin on 18 07 2013 12:45 · in Graphic Design, Portfolios, STAFF PICKS, United Kingdom


Created by Vladimir V. Kuchinov, The Generative Gatsby: Jazzed Up Typography is a book that highlights the furious rhythms of the jazz era, altering prose to a new typographic frontier and transforming the final outcome to an encyclopaedia of dance styles of the Roaring Twenties. All layouts were produced by generative design where authentic music scores arranged for ‘big band’ were translated in the text composition of carefully selected typefaces by notes parameters such as pitch, velocity, position and duration.

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