Freelancing software company AND CO teams up with award-winning creative Daniel Soares for short-film project
AND CO partnered with Soares to explore the freedom and entrepreneurialism that is frequently overlooked in the context of the so-called gig economy. The resulting piece, “SOLO NYC,” follows the triumphs and trials of four independent workers whose talents have led them to pursue their own career paths across a broad range of professional callings.
In the alleyways, back kitchens and matchbox studios tucked away in countless of bustling, yet remarkably unglamorous, neighbourhoods wedged within the most vibrant city in the world, there’s magic is happening. Every damn day.
New York’s professional style understated yet relentless. Showing up, doing your best—and doing things a little differently—is the mantra of millions of people who rise with the sun to chase their dreams. With a little luck, and a lot of sweat, millions of men and women are making their career ambitions happen, and doing so outside of the traditional career path.
AND CO’s film “SOLO NYC” is an intimate look at the trials and triumphs of New York’s rising class of creative freelancers. Featuring Helen Levi, Alex Trochut, Adriana Urbina and Zipeng Zhu — Directed by Daniel Soares.
Director: Daniel Soares
Produced by: AND CO, Martin Strutz
Featuring: Alex Trochut (Lettering Artist), Helen Levi (Pottery Design),
Zipeng Zhu (Creative Director), Adriana Urbina (Urban Chef)
- Director of Photography: Anna Solano
- Editor: Alvaro Del Val
- Colorist: Joe Wenkoff
- 1st AC: Alex Kosorukov
- Post Production: Uppercut NYC
- Music: Nordmeister, Unseen Music, Almkvist, Steven Gutheinz
- Sounddesign: Brian Bernard