Later last year world-famous enfant terrible of design Ora-Ïto presented Evo-Mobil for Citroen. And this month in Milan he revealed a second concept of a mobility - "UFO" - a juxtaposed piece of contemporary art and futuristic mobile vehicle.
On the edge of the hypothesis and contemporary art, Ora-Ïto presents hybrid objects associated to the research and innovation department of the dynastic Citroën. Baptized «Evomobil» and “UFO” these two monumental sculptures are the crossing of Citroën’s Icons and a reflection from the past to the future. Based on the process of the evolution, the vison of Ora-Ito combine historic and sociological testimony by putting aside established codes. The iconoclastic artist was not dreaming about another concept car but a genetic transformation to spread an universal message to the car industry through his artistic vision and new directions never investigated before