When I first time saw the concept work for Minsk, Belarus capital rebranding, done by Moscow-based designer Maxim Ali, I was confused with that bright stripes and fresh forms. What they all to do with the city like Minsk? But later things grow on me and I spotted a new video for "Think Minsk" project done by another talent Alex Frolov. I won't ever be so sceptical, the things must change, we can't stick to old habits and not revolutionize the whole perception of the object huge as the city. Great job!
(Russian only) http://vimeo.com/72693983