Jordan Cut Through LA

Filmed later last year in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how Jordan CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy. The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court.


Making of