I personally do not watch TV except Designcollector TV but the only way I can change my mind is something unusual and creative. Like guys from Syzygy Lab did. They have re-thought the way people watch TV and presented GOAB TV concept
With GOAB we take the latest trends, bring the loose ends together, develop established ideas further and develop new concepts to provide a possible answer to the question: How do we want to watch television in the future?
They took right keys: Context, Interactivity, Independence, Optimal Experience and Social Engagement - mixed them up with a personality, added some game and joy - voila - GOAB!