Bilingual Identity for a new international British Council exhibition Dressing the Screen: The Rise of Fashion Film. The work has been created by a Moscow-based trio of young designers Roma Lazarev, Kir Khachaturov and Vladislav Poliakov and recently won the Yellow Pencil at D&AD 2014 New Blood The basis of our concept is a well-known optical effect animating static images discovered in the early XIX century by a prominent English scientist Peter Mark Roger. Today it is mostly known as “motograph” or “scanimation”. This breakthrough played a significant role in the history of filmmaking. Inspired by the “motograph” effect and experimental photoworks by a great fashion photographer Erwin Blumenfeld, we created a special font and developed a system reflecting the high-fashion and moving image nature of the exhibition and reminding of the pioneering role that Great Britain played in the development of fashion film.