The family farm of Cheburashkini Brothers is a challenging project for the Russian market. Cheburashkini brothers are real people, who have restored four old farms in an ecologically clean Moscow region, transported highly productive European cow breed, and built up an ultramodern dairy factory. The called award-winning Ermolaev Bureau (Facebook) to create unique visual system for their dairy packaging.
The main idea of packaging design is based on typography, where initial letters of products are central elements of the design. We have designed a display sans-serif typeface with a set of weights, and for the text setting we have used the Cyrillic version of Euclid typeface from Swiss Typefaces.