After another campaign of "Trash Isles" took attention and more over the Gran Prix at Cannes last year, this new striking ad from Greenpeace definitely should stick harder in the hearts of many. If not, than what else?
This stark series of ads Greenpeace Canada created illustrate just how obviously harmful plastic straws are to aquatic animals. Created by Rethink in Toronto, the ads are hard to swallow yet were designed to prompt businesses to reconsider the use of straws.
A fish, turtle and bird are inside a drink, with a straw coming out of their mouths. “Don’t suck the life from our oceans” reads each ad.
Although the campaign singles out straws as harmful, Greenpeace Canada looks to draw attention to the ill effects of throwaway plastic in general, including lids and cups.
Advertising Agency: Rethink, Toronto
Creative Director / Art Director: Joel Holtby
Creative Director / Copywriter: Mike Dubrick
Creative Director: Aaron Starkman
Photographer: Instill Image Co.
Accounts: Caleb Goodman, Laura Cavalcanti
Print Producer: Narine Artinian
Strategist: Hannah Newport