There is always a good chance for designers to imagine their favourite brand having a new identity. This happens with Slack (@SlackHQ) again after they rolled out new visual system designed by Pentagram (@pentagramdesign). We won’t comment on it as there is a huge backslash on social network regarding the new style. But we definitely want to show you another great example of “how it could be if”.. talented Russian art director Oleg Turbaba takes over it. Of course, we are not saying it is perfect, but take a look:
Founded by Héctor Ayuso over a decade ago, OFFF started as a concept that transformed into an event joining creative talents from all around the world all together in one place. The main goal of OFFF is to become the key meeting point for artists who share the same interests to be in one place. Today, OFFF is more than an event, it is more than a Festival, OFFF has become a community providing the ultimate creativity experience.
In 2013, CROWD studio, one of the most talented Barcelona based digital and design agency, has transformed the famous 3 “FFF” into one icon, it was the birth of the official OFFF logo that maintained its presence for 5 years. With with over 18 years of content and a Festival that is ever-evolving, growing every year to become one the most important event to attend worldwide while providing endless innovation, it was time for a change. The OFFF icon has finally become visually recognised by everyone, so it became unnecessary to conserve the 3 “FFF” in the logo. The OFFF icon is now visually abstract, simplified and more compact thanks to re-thickness of the symbols.
“OFFF has been conveying one true message: “our audience, our speakers and our attendees are our base. Without them this wouldn’t be possible” so for such an important brand, user-experience is very crucial. We had to create something valuable for both, past attendees and new comers, to understand the message behind OFFF and to be able to navigate through 18 years worth of contents. Starting with the typography, the most important element to the human being’s eyes, we decided to work with a corporate font, showcasing some seriousness yet with a touch of flexibility.”
“From concepts to various visual campaigns in every edition and with over 8 OFFF on Tour cities, OFFF Festival is always changing its aspects. But the unity of the brand and the team behind it is the Festival's foundation. Over the past few years, we have noticed an overall shift in the brand’s identity. OFFF, the brand proving itself with the concept of having no brief and giving the complete freedom plus the invitation to create, this also had its consequence. We noticed that with so many openness, the brand unfortunately lost its visual presence and visual aspect throughout the Festival, online and onsite. So how do we showcase the dynamic aspect of the brand while maintaining its base? By creating a definite strategy in the brand’s communication structure and building a branding system.”
“With this new approach we are adding more control to the brand use, where the brand gets more identified with the ability to adapt to other contents therefore the Festival becomes more firm and more strengthened.”
“While using this new system of communication grid, the website become one dynamic block of contents making it easier for the user to adapt. This allows us to recreate the whole website as a platform and as an archive of news, past speakers, new speakers and events. An organised clean space.”
April 25 - 27
Being a Squarespace running blog we can’t miss their recent update of identity made by our friends from DIA Studio together with François Rappo (Typography), and Optimo
“Squarespace is one of very few technology companies that can truly call NYC home. The city has inspired our attitude, our aesthetic, and our mission to democratize good design for every ambitious entrepreneur, artist, or visionary with a dream. As we began to rethink our brand identity, we knew we needed to find a way to make New York a bigger part of the story.”
“New York is a study in movement; like jazz, it constantly heads in unpredictable directions. Since much of our output is interactive and screen based, we knew the brand needed to make sense in motion. So we developed a kinetic identity system that dimensionalizes our name and reinforces the two syllables in Squarespace.“
OFFF was born as a festival. Today - as a way of understanding art
Please welcome new brand of the main creative festival, a Mecca for any intelligent designer and creative person. Started when millennials were born, festival grown up as the alma mater for many career starts, studios and even families. Whatever language you speak - creativity is the way to understand anyone from a first sight and OFFF is a platform to gather together and share the spirit of future.
Re-branding was made by CROWD Studio and touches all visual aspects from logo to the website
Don’t forget to book your future OFFF19
Art Director David Genco presents his recent work of book design and exhibition graphics made in collaboration with Ellen Lupton.
The Senses: Design Beyond Vision invites visitors to encounter design with all their senses through several interactive installations. Currently on show at the Cooper Hewitt Smithsonian Design Museum, curated by Ellen Lupton & Andrea Lipps, exhibition design by Studio Joseph.
The book is a manifesto celebrating the sensory richness of design. A must-read and powerful reminder to anyone who thinks design is primarily a visual pursuit. Co-published by Princeton Architectural Press and Cooper Hewitt, by Andrea Lipps & Ellen Lupton.
Visual identity and exhibition graphics made for installation at Cooper Hewitt Smithsonian Design Museum, New York City
Motion Motion is the first event dedicated to the motion design and meanwhile, opened to all audiences. One day in Nantes (FR) with conferences, installations, workshops and concerts for everyone.
nöbl created the festival 2018 whole identity and craft the trailer by playing with a distorted typography treatment:
As the motion design, the concept of this identity talks about graphic design and movement. We choose to play with the most impactful visual system "typography" and then put it literally in movement.
Visual Identity by nöbl
"Mathery" is an award-winning Italian studio founded by duo of art directors Erika Zorzi and Matteo Sangalli. The catalysation of their ideas often turns as a long-term collaborations with leading agencies and producers, and even festivals like OFFF Barcelona. For their latest edition Mathery imagined "OFFF" name as abbreviation to "Oysters Flavoured Food Festival" brining the outstanding visuals for the campaign.
British art director based in Vietnam, Andrew Millington shares the latest branding work he did at Prophet with Hector Pottie for West Studios. This concept was all about transforming the home of British television into a place that people could call their home.
London-based Studio BLUP has recently updated their nobles folio with a commission done for Adidas online campaign aimed to promote Team GB at Winter Olympics
To create the social marketing material for Adidas's officia Winter Olympics Kit launch.
The BLUP way
There aren't many household names who represent GB in the Winter Olympics so there were no sports celebs to base the kit launch around. Thinking The Blup Way we decided to focus on the kit with no model at all giving each piece its own identity through a series of still and motion graphics. The soundtrack we added aims to act like an 'epic' movie trailer in order to create a dark, icy impact.
Traum Inc. was commissioned by ON Running to promote their new shoe Cloud X released in a special all black and all white version.
Shot in Iceland the film creates a world of black and white, brutalist and wild but technical, balancing sublime landscapes with technical closeups and 3D renderings of the shoe. The film pits a runner agains his alter ego, chasing each other until it comes to a final stand off between both.
Thomas Traum (TRAUM INC)
Alex Griffin (On-Running), Thomas Traum
Nikolaj Beltzer (OKAY Studio)
Ludovic Roussaux (OKAY Studio)
TRAUM INC (Safwaan Motara, Hayden Martin, Thomas Traum)
Ricky Korf is an award winning designer and art director, rooted in Leipzig Germany. Starting with graphic design in 2002. Flexibly working over the years from either the sleepy town in the countryside fields or from Hamburg, the gate to the world.
Creative Carbon is a creative studio specialized in branding, graphic design and CGI with clients around the world. Recently they finished a new packaging design for Japanes Sake brand "Brave Bear". Its special Junmai Daiginjo variety is the first product of its kind to incorporate a soft note of honey, providing a somewhat "wild" experience. The visual identity, packaging and communication exploit this unique feature of the product, further enhancing the experience.
Yamaguchi prefecture is tucked away in the south-western tip of Japan’s main island Honshu. Among the sake - uninitiated, is best known for the pleasant tourist town Iwakuni. When it comes to sake, Yamaguchi prefecture is known as the home of gorgeously scented, delicate, delicious and super-premium products.
It is merely the first time we see adequate attempt of applying some identification to the most unpredictable and trending country in the world - mother Russia. "A team of five designers has created a new brand identity for Russia’s tourism board, using a logo that references the country’s cultural history and geography. Employing the aesthetics of Suprematism, an art movement coined by Russian artist Kasimir Malevich that featured abstract compositions of bold geometric shapes, the logo uses such shapes in the form of a map of Russia. An important, avant-garde era of Russian culture, not least thanks to its ties to the revolution, the design team says it used Suprematist techniques because – in its time – it “personified advanced thinking” in the country, and is still associated with Russia around the world." says It's Nice That
The new brand identity was selected via competition within Russia, to which anyone could apply. From 480 logos and 600 slogans, 30 were developed and ten presented for public vote before a jury selected the winner. You can see these shortlisted designs here
Lima, Peru based IS Creative Studio was commissioned to create graphic identity for Latin American Design Festival went this February. Inspired by La Fiesta de la Calendaria. Catholic devotion and the festival spirit mix in the streets, thousands of musicians and dancers take the scene, performing throughout the city. With more than 2000 attendees in its 3rd edition LADFEST has been consolidated as one of the most creative, inspiring festivals in the world.
Michael Thorsby is an Art Director and Graphic Designer based in Paris. His work is primarily focused on art direction for fashion businesses and the art world but also for clients in architecture and other aesthetically oriented industries.
Since leaving his native Sweden, more than a decade and a half ago, he has lived and worked in Tokyo, Copenhagen and London before settling in Paris.
The seven years he spent in Tokyo had a profound effect on his work, diversifying his visual expressions and uprooting him from his Scandinavian origins.