Dazzle Ship helped launch the Drone Racing League by designing a broadcast package for their first TV series. Drone racing is a cutting-edge new sport at the forefront of emerging technology. DRL’s insane courses and professional sports media stand to redefine the meaning of sport.
From a creative perspective, branding a sport that doesn’t yet exist beyond the imagination of a few individuals was a challenging task. We struck a balance between educating viewers on the real-world aspect of the sport while transporting them into a futuristic science fiction environment that would represent the experience of drone racing.
This made DRL feel exciting, fast paced and futuristic.
DRL is the first-ever professional race series for first-person-view (FPV) drone racing, bringing together the world’s best pilots to fly DRL Racer 2 quadcopters head-to-head through neon-lit environments in the quest for the planet’s best FPV pilot. An early DRL YouTube teaser went viral in January, racking up almost two million views with tantalising footage of the world’s most exciting new sport.