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Jordan Cut Through LA

Posted by Arseny Vesnin on 04 03 2013 15:15 · in Advertising, Agencies, Motioncollector, STAFF PICKS

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Arseny Vesnin

Arseny Vesnin

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Filmed later last year in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how Jordan CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.


The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court.

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