nike-jordan

Jordan Cut Through LA

Posted by Arseny Vesnin on 04 03 2013 15:15 · in Advertising, Agencies, Motioncollector, STAFF PICKS


Filmed later last year in Venice Beach, CA. by director Andreas Nilsson, who has a background is set design, what unfolds is a unique traction story of how Jordan CP3 cuts through L.A. in an effort to launch the new Nike CP3.VI shoes from ad agency Weiden + Kennedy.


The staged installation features a human chain of athletes dressed to look like Paul, each representing a freeze-framed position along the trajectory of one of his notorious journeys down the court.

via

http://www.youtube.com/watch?v=OPK-r4eU2Co

Making of

 
 
 

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