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Sochi 2014 Winter Olympics Logo BID

Posted by Arseny Vesnin on 29 11 2009 01:54 · in Advertising, Agencies, Branding, Graphic Design, Russia, STAFF PICKS

Sochi 2014 Winter Olympics Logo BID

Corrected. On 1st of December, 2009 official logotype of Olympic Games in Sochi, Russia 2014 was selected (rumors said Interbrand did that what I can’t even read). See image above and keep in mind Official logo for London 2012… Same graceful fail! :(

Moscow based Transformer Studio made a strong and eye-catchy BID for Official logotype of Sochi 2014 Winter Olympic Games.
Transformer Studio, Moscow for FutureBrand, June 2009
Idea, concept: Nikita Melnikov and Ivan Danyshevsky
Design: Nikita Melnikov

Обновлено 1 декабря 2009: Логотип Олимпийских игр Сочи-2014 официально утвержден (по слухам делали Interbrand). Смотрите на картинку сверху (читается ли как “Сочи Зоич”?) и держите в уме “успешный” логотип от Wolf Olins для Олимпиады в Лондоне 2012.

Одна из наших любимых студий Transformer Studio разработала тендерный вариант логотипа для Зимней Олимпиады 2014-го года в Сочи. Проект реализован в Июне 2009 года для FutureBrand.
Авторы идеи Никита Мельников и Иван Данюшевский.
Дизайнер: Никита Мельников.

Designcollector очень рад успехам Transformer Studio в этой борьбе!


Olympic games is the most significant event for sports, international relations and PR. Sochi has been chosen as the host city and would be the centre of attraction of the whole world uniting nations and countries with russian warmth. Sochi 2014 is the first winter Olympics in subtropical climate.

The goal was to scatter the myth about the image of Russia as cold and unfriendly country. The symbolics should represent Russia and it’s genuine friendly spirit and hospitality.


People are dancing in a cheerful circle dance, holding hands, laughing and singing. Khorovod is a symbol of unity. The logotype consists of palekh-stylized firebirds’ feathers in a round dance.

Firebird is a slavic fairytale character, symbol of fire, light and sun. Young men had to find firebirds’ feather in order to complete the challenge.

Since the beginning of Olympics champions had been given the highest honour to be awarded by wreath. Five feathers form laureate wreath which symbilises five continents as in the Olympic sign.

*Khorovod – roundelay, russian traditional circledance
*Palekh – russian natoinal folk art (painting)


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